TRANSFORM YOUR TEAMS WITH OUR
MARKETING ACADEMY.
We've all had to put up with "trainings" that drown their audience in jargon and templates - only to be forgotten as soon as they end. A missed opportunity to truly transform your team your team into world-class brand builders.​
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TO US, training MUST BE cutting-edge AND "ENTERTRAINING" - designed & delivered to hook and involve your audience all the way. That's how we ignite their passion for the spirit of the job, and inspire them to take the knowledge and tools in their own hands.
All of our trainings balance theory (just the amount needed) with actual case studies - and most of all exercises. They are wrapped up in energising, memorable storytelling. ​​
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It includes 3 pillars :
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1. BRAND STRATEGY FUNDAMENTALS - to build or refresh a team's foundational skills.
2. CREATIVE MANAGEMENT - to enable a step change in your agency's creative output.
3. MARKETING PLANNING & EXECUTION - to drive excellence and ROI.
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See below - and feel free to use the form at the bottom of this page to get in touch with any questions you may have.
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OUR COMPREHENSIVE MARKETING ACADEMY IS FULLY CUSTOMISABLE:
USE IT EITHER AS A COMPREHENSIVE PROGRAM, OR A MENU TO PICK FROM, DEPENDING ON WHAT IS MOST URGENT & IMPORTANT FOR YOU.
1. BRAND STRATEGY FUNDAMENTALS
Equip your teams with the foundational knowledge required to do their brand-building job at their best.
BRAND BUILDING FRAMEWORK
Two days to learn all the fundamentals of the brand building job.
POINT HERE FOR DETAILS
PRIMARY AUDIENCE :
Junior marketers in need of foundational training. Plus any team in need of clear shared language and processes for successful brand building.
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CAN ALSO BENEFIT :
Leaders & managers of any function (typically lead teams) who want to understand the role and scope of marketing. Senior marketers in need of a refresh.
brand architecture TRAINING
One day to learn how to structure & organise your brand to optimize & synergize its parts.
POINT HERE FOR DETAILS
PRIMARY AUDIENCE :
Any multifunctional team in charge of either designing, optimizing, or creating a mega-brand or a portfolio of offerings (brands, sub-brands, pillars) across multiple segments / markets.
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CAN ALSO BENEFIT :
In-store communication agencies.
Packaging & artwork design agencies.
Sales & finance managers.
INSIGHTS & CONCEPTS TRAININGS
One day each - to uncover insights & write concepts that will win consumer preference.
POINT HERE FOR DETAILS
PRIMARY AUDIENCE :
Any marketers in charge of writing or approving concepts (for product or commercial initiatives) and / or creative briefs.
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CAN ALSO BENEFIT :
Any consumer research teams or agencies, OR advertising agencies, who want to get sharper insights and help client teams write stronger concepts.
2. CREATIVE MANAGEMENT TRAININGS
Teach your teams how to get the best out of your agencies with hands-on, actionable sessions.
BRIEFING & EVALUATION TRAINING
Two days to learn the basics of cutting edge creative briefing and evaluation - all media.
POINT HERE FOR DETAILS
PRIMARY AUDIENCE :
Marketers in charge of writing or approving creative briefs, and / or approving creative work. Any company or team in need of a clear, shared language & set of principles for briefing & evaluating creative work.
CAN ALSO BENEFIT :
The creative agency teams of the above, to ensure the most productive collaboration.
Creative EVALUATION BOOTCAMP
Two to three days of non-stop exercise about not only forming but giving feedback.
POINT HERE FOR DETAILS
PRIMARY AUDIENCE :
Marketers in charge of evaluating or approving creative work. Any company or team in need of a clear, shared language & set of principles for evaluating creative work.
CAN ALSO BENEFIT :
The creative agency teams of the above, to ensure the most productive collaboration.
TECHNICAL PRODUCT STORY TRAINING
Half a day to train your teams to find & share what is most exciting about your product.
POINT HERE FOR DETAILS
PRIMARY AUDIENCE :
Product Marketing teams who need to create a relevant and compelling story to communicate their technology to their audience across all touchpoints.
CAN ALSO BENEFIT :
R&D and creative agency teams who want to articulate their benefits in a consistently strong and disruptive way.
3. MARKETING PLANNING & EXECUTION
Create a culture and a know-how for marketing investments that yield the highest returns.
In-store EXECUTIONS
that work
One day to teach your teams how to
make the store work hard for your brand.
POINT HERE FOR DETAILS
PRIMARY AUDIENCE :
All marketers and / or sales managers in charge of developing or approving Point-of-Sale materials & communications.
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CAN ALSO BENEFIT :
Their in-store design agencies.
digital marketing that works
One day to learn how to maximize the
stopping power & ROI of digital tools.
POINT HERE FOR DETAILS
PRIMARY AUDIENCE :
Marketing teams in charge of the "digital" side of their brand's marketing mix.
CAN ALSO BENEFIT :
Senior leaders who want to drive the excellence of their teams digital marketing - and drive the conversation rather than follow it.
Influencer marketing that works
Half a day to help your teams master the fine art of building influencer plans.
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TARGET AUDIENCE :
Marketing teams (Brand & Product Marketing, Social & Paid Media, e-Commerce) who want to integrate Influencers in their mix, but don’t know how to make the most out of it.
CAN ALSO BENEFIT :
Senior Leadership teams who want to refresh their Marketing knowledge to know what to ask from their teams before they approve the plans.
CONTACT US TO FIND OUT MORE.
Enter your details below if you can think of a way that our trainings could help you, whether your issue is exactly captured above or not. We will adapt our approach to best meet your needs and ensure the most robust outcome.